|
|
Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
|
|
| |
|
|
Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
|
|
|
Sales Promotion and Advertising of Specific Real Estate Agent
Kvasnicová, Sabina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of marketing communication focusing primarily on sales support and advertising of an independent real estate agent. The theoretical part deals with knowledge from the literature, especially from the field of marketing, marketing communication, sales promotion and advertising. The analytical part consists of the presentation of real estate agent, analysis of the 4P marketing mix, competition analysis, SLEPT analysis, client analysis and summary analysis. The last part deals with my own proposals to improve marketing communication in sales promotion and advertising.
|
|
|
Proposal of Communication Mix of Selected Company in the Trade and Service Sector
Kuldová, Sabina ; Dostalíková, Hana (referee) ; Milichovský, František (advisor)
The main objective of this bachelor thesis is the analysis, evaluation of the existing communication mix of the company Lemur v.s.a. and it’s proposals to improve it. The theoretical part of the bachelor thesis focuses on a description of the basics, which are related to the issue. Integral part of this thesis is also a company characteristics, marketing mix, SWOT analysis and last but not least communication mix to which are processed suggestions for improvement of the current situation in the last part of the thesis.
|
|
|
Proposal of Comunication Mix
Havlíčková, Romana ; Fiala, Roman (referee) ; Zich, Robert (advisor)
This bachelor´s thesis deal with assemblage of communication mix for the firm M-soft, the firm is engaged in internet services and sales computer technology. Thesis examines the firm, analyse of communication mix and environment and proposes useful combination of instruments of communication mix.
|
|
| |
|
|
The Proposal of Product Communication Mix
Slavík, Roman ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The goal of the bachelor thesis „The Proposal of Product Communication Mix“ is the proposal for improvement of communication mix based on the analysis of the selected protuct‘s present communication mix in selected company. The bachelor thesis is divided into two parts, theoretical and practical. Theoretical part describes particular tools of marketing communication, it’s principles in the theoretical level and methods of analysis of a company internal and external environment. Introduction of practical part describes selected the company and the selected product. Further takes place analysis of current state of the selected product, analysis of particular tools of promotion and analysis to evaluate the strengths, weaknesses, opportunities and threats involved in the product. Last part contains proposals to improve the current communication mix.
|
|
|
Company Marketing Communication
Cabejšek, Tomáš ; Sokol, Luboš (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on design changes that lead to optimization of company marketing communication in the field of electronic production. The first part of the thesis contains theoretical concepts, defining the basic concepts of marketing, marketing communication, analysis of external and internal environment. The author analyzes the current situation of the company and its marketing communication, in the second part. The third part presents proposals for measures and changes in marketing communication, which should lead to its improvement.
|
|
| |
guest ::
